Proposal · 12 October 2026SEO · AI Search (AEO) · Content

Great lawyers.
Hard to find.
Let's fix that.

Flint Lawyers already wins on Google for one thing: "conveyancer melbourne cbd" sits at #1. But across the 50 Melbourne searches we tracked, 42 don't show Flint in the top 100, and across 30 questions people ask Google AI, ChatGPT and Gemini, Flint appears 0 times. This programme puts Flint's commercial, property, technology and estate expertise in front of the businesses and families already searching for it.

◆ Where Flint stands today
1 of 50 terms at #1. 0% AI visibility.
Google rankings tracked in Melbourne, plus 30 AI search prompts across AI Overviews, AI Mode, ChatGPT and Gemini. Full results below.
See the rankings ↓
Prepared for
Flint Lawyers
The Flint Lawyers team · flint-lawyers.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner
Valid until
11 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Flint Lawyers is a boutique commercial law firm in Melbourne, covering commercial, technology, property and construction law and dispute resolution for businesses, plus conveyancing, wills and probate, estate planning and notary services for individuals. The site already publishes regular, useful articles. The problem isn't expertise. It's that Google and the new AI answer engines aren't connecting that expertise to the people searching for it.

This proposal does one thing well: a monthly SEO and AI search (AEO) programme that builds on the conveyancing and notary pages already ranking, closes the gap on the 42 terms outside the top 100, and gets Flint quoted in AI answers for the questions your clients are asking.

◆ Why this, and why now

What the reports tell us
  • ◆
    The foundations work. "conveyancer melbourne cbd" is #1 and "property lawyer conveyancing melbourne" is #8. Google already trusts Flint for conveyancing.
  • ◆
    Commercial law is invisible. "commercial lawyers melbourne", "business lawyers melbourne" and "commercial law firm melbourne" are all outside the top 100, despite being Flint's core work.
  • ◆
    AI search is where the questions go. Across 30 prompts and 4 AI platforms, Flint has 0 appearances, 0 mentions, 0 links and 0% visibility.
  • ◆
    Early movers win AI answers. The firms that structure their content for AI now become the sources AI keeps citing.
02 · Google Rankings Today

One #1. Forty-two missing.

We tracked 50 search terms on Google in Melbourne, Victoria for flint-lawyers.com.au. Here's exactly where Flint ranks today.

Terms tracked
50
Google.com, Melbourne, Victoria
In the top 10
2
#1 and #8, both conveyancing
#21 to #100
6
Close enough to push up
Outside top 100
42
No ranking page at all
#11
#2-30
#4-101
#11-200
#21-1006
#101+42
Ranking terms (8)Ranking pageRank
conveyancer melbourne cbdflint-lawyers.com.au/service/conveyancing-services-melbourne/#1
property lawyer conveyancing melbourneflint-lawyers.com.au/expert-local-conveyancing-lawyers/#8
notary public melbourneflint-lawyers.com.au/service/notary-public-melbourne/#25
notary public melbourne cbdflint-lawyers.com.au/service/notary-public-melbourne/#28
conveyancing melbourneflint-lawyers.com.au/service/conveyancing-services-melbourne/#34
technology lawyers melbourneflint-lawyers.com.au/service/technology-law/#63
IT lawyers melbourneflint-lawyers.com.au/service/technology-law/#72
dispute resolution lawyers melbourneflint-lawyers.com.au/service/dispute-resolution/#91
Not in the top 100 (42)
wills and probate lawyers melbourne101+construction lawyers melbourne101+building contract lawyer melbourne101+security of payment lawyer victoria101+commercial property lawyer melbourne101+commercial lease lawyer melbourne101+retail lease lawyer melbourne101+contract dispute lawyer melbourne101+testamentary trust lawyer melbourne101+will lawyer melbourne101+probate lawyer melbourne101+estate planning lawyers melbourne101+AI governance lawyer melbourne101+power of attorney lawyer melbourne101+apostille melbourne101+commercial lawyers richmond101+lawyers richmond vic101+conveyancing richmond101+wills lawyer richmond101+trademark lawyer melbourne101+restraint of trade lawyer melbourne101+privacy lawyer melbourne101+commercial lawyers melbourne cbd101+property lawyers melbourne101+commercial lawyers melbourne101+business lawyers melbourne101+franchise lawyers melbourne101+intellectual property lawyers melbourne101+commercial litigation lawyers melbourne101+debt recovery lawyers melbourne101+commercial law firm melbourne101+boutique commercial law firm melbourne101+SaaS contract lawyer melbourne101+contract lawyers melbourne101+commercial contract review melbourne101+shareholder agreement lawyer melbourne101+business sale lawyer melbourne101+buying a business lawyer melbourne101+fractional general counsel melbourne101+outsourced in-house counsel melbourne101+software agreement lawyer melbourne101+notary public richmond101+
◆

What this means. Every ranking term points at only 5 pages: conveyancing, the local conveyancing page, notary public, technology law and dispute resolution. The 42 missing terms cover commercial law, construction, leasing, wills and probate, IP, privacy, franchise, debt recovery, fractional counsel and Richmond. Most simply don't have a page built to rank for them yet.

04 · Scope of Work

What's included in the programme

Two workstreams, one team, one report: SEO to win the 42 missing Google terms, and AEO to get Flint into AI answers.

1
SEO & Organic Search
Monthly

Protect the #1 and #8 conveyancing rankings, lift the 6 terms sitting between #21 and #100, and build pages for the 42 terms with nothing ranking.

✓
Commercial law pages. Commercial lawyers, business lawyers, contracts and contract review, shareholder agreements, buying and selling a business.
✓
Specialist pages. Construction and building contracts, Security of Payment, commercial and retail leasing, franchise, IP and trademarks, privacy, restraint of trade, debt recovery, commercial litigation.
✓
Technology & counsel. SaaS and software agreements, AI governance, fractional general counsel and outsourced in-house counsel.
✓
Estates. Wills, probate, estate planning, testamentary trusts and power of attorney.
✓
Local pages. Richmond pages for commercial, conveyancing, wills and notary, plus apostille in Melbourne.
✓
Lift the near misses. Notary public (#25, #28), conveyancing melbourne (#34), technology and IT lawyers (#63, #72), dispute resolution (#91).
✓
Technical SEO. Titles, headings, internal linking, LegalService schema and site speed.
✓
Authority. Legal directory citations and quality local links.
2
AI Search Optimisation (AEO)
Monthly

Getting Flint named and cited in Google AI Overviews, AI Mode, ChatGPT and Gemini for the 30 tracked questions.

✓
Answer-first content. A clear, expert answer to each tracked prompt, written in plain English and reviewed by your lawyers.
✓
FAQ & schema. FAQ, LegalService and author markup so AI can read and trust the answer.
✓
Infocentre upgrades. Existing articles restructured so AI can quote them.
✓
Monthly AI tracking. All 30 prompts re-checked across all four platforms and reported.
◆

One team. One report. SEO and AEO run by the same Fresh Digital team, in a plain-English monthly report showing Google rankings for all 50 terms and AI visibility for all 30 prompts. Every page is checked by Flint before it goes live.

05 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the Month-1 build setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
06 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
07 · Investment

Investment, in plain numbers

One monthly retainer covering both SEO and AI search optimisation, on a 30-day rolling basis with no lock-in contract.

SEO
$1,500/mo
Google rankings and new pages
AEO
$1,500/mo
AI Overviews, AI Mode, ChatGPT, Gemini
Total monthly
$3,000/mo + GST
SEO and AEO together
Terms
30-day rolling
No lock-in contract
Monthly · SEOInclusion
New pages for the 42 unranked termsIncluded
Optimising the 8 ranking termsIncluded
Technical SEO & schemaIncluded
Citations & linksIncluded
SEO$1,500 + GST
Monthly · AEOInclusion
Answer content for 30 promptsIncluded
FAQ & structured dataIncluded
Infocentre restructuringIncluded
AI visibility tracking, 4 platformsIncluded
AEO$1,500 + GST
◆

The bottom line. $1,500 for SEO plus $1,500 for AEO, a total of $3,000 + GST per month, on a 30-day rolling basis. One retainer, both search channels, reported together.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $3,000 + GST ($1,500 SEO and $1,500 AEO), invoiced on the same date each month on a 30-day rolling basis with no lock-in contract. Rankings and AI visibility depend on Google and third-party AI platforms and are not guaranteed. Baseline figures come from the ranking and AI visibility reports supplied with this proposal. This proposal is dated 12 October 2026 and is valid for 30 days from issue, until 11 November 2026.

08 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions on scope or numbers.
02
Month 1: foundations
Technical fixes, schema, and the first priority pages and AI answers, agreed with your team.
03
Ongoing: build & lift
New pages for the unranked terms and answers for the tracked prompts, rolled out each month.
04
Reporting
A plain-English report each month on all 50 terms and all 30 AI prompts, against today's baseline.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226